Apple Event 2025-09
AirPods
AirPods Pro 3
- New Spatial Audio improvements
- Active Noise Cancellation improvements (2x Pro2’s)
- Foam-infused ear tips
- Transparency improvements
- Live translation powered by Apple Intelligence
- Can also output responses to phone screen
- If both users have AirPods, then they can interact and work together
- Ear fit improvement
- AirPods are smaller
- Five sizes of tips
- IP57 sweat and water resistance
- 6 —> 8 hours of battery life
- Fitness
- Heart rate sensing
- New workout experience on iPhone
- Workout Buddy
- Brings this away from watch-only and can become a new fitness tracker
- Price: $249
- Available: 9/19
Apple Watch
Apple Watch Series 11
- Stronger glass
- Cell 5G
- More power-efficient
- Heart
- High blood pressure (hypertension) alerts from watch
- This is what AI/ML should be about
- Sleep
- Sleep score: monitors sleep quality
- Battery: 24 hours
- Price: $399
- Available: 9/19
Apple Watch SE 3
- S10 chip
- Always on display
- Gestures
- Sleep Apnea and Sleep Score
- Speaker on watch
- 18-hour battery life
- Fast charging (2x faster)
- 5G cellular
- Price: $299
- Available: 9/19
Apple Watch Ultra 3
- Increased display by shrinking bezel
- Increased watch refresh rate in Always on
- New face
- 5G cellular
- Satellite connectivity
- Radio and antenna doubled in size
- Two years free with purchase
- Price: $799
- Available: 9/19
iPhone
iPhone 17
- 6.3” display ProMotion 120 Hz
- 3000 nits peak outdoor brightness
- Durability improved: Ceramic Shield 2 with 2x stronger
- A19 chip: 3nm, 6-core CPU, 5-core GPU
- All-day battery
- Faster charging
- Cameras
- Improvements in rear cameras
- Front camera has center stage
- Square instead of 4:3 to allow the same portrait and landscape capabilities, no more rotating the phone to get a wide shot.
- $799
- Available: 9/19
iPhone 17 Air
- Thinner
- Ceramic Shield surrounds front and back and is sealed, more durable.
- Plateau redesigned, more rounded.
- A19 Pro: 6-core CPU, 5-core GPU with Neural accelerators in each (same performance as Mac)
- N1 wireless WiFi 7, BT 6, Thread
- C1X: 2x faster, 30% less energy
- Most power-efficient phone ever made
- Camera
- Fusion camera system Main camera & 2x telephoto (single camera with two options)
- Center stage camera front camera
- Dual capture video
- eSIM: worldwide availability
- Battery life: All-day battery life
- Adaptive power mode, conserves when conditions allow
- Accessories: low-profile MagSafe battery pack, 2 custom cases, cross-body strap
- Price: $999
- Available: 9/19
iPhone 17 Pro
- Redesigned from the ground up
- Newly designed full aluminum internal frame
- Biggest battery in any iPhone
- New camera system
- Redesigned thermal system: vapor chamber
- Ceramic Shield 2: Removed glass, now this wraps front and back
- New plateau that includes the antenna system and left room for the bigger battery
- Best battery in an iPhone
- In the eSIM models, additional battery added
- Camera
- 18 Mp Center stage front camera
- 3x Rear 48Mp cameras (first) and all are Fusion cameras
- Up to 8x telephoto
- Video
- ProRes RAW capture
- Genlock
- Accessories: TechWoven Case, Clear case, silicone, cross-body strap for TechWoven case
- Price: $1199
- Available: 9/19
Thoughts
- Lots of studies backing the health and fitness features.
- A19 Pro seems really well geared to be a Mac-ready chip…
- New Wireless and Cellular chips are finally realized and sound impressive. Let’s hope this also bodes well for getting these into the Mac line!
- Runtimes 12:00-13:12 Central
- Really impressive durability improvements everywhere.
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