Apple Event September 2024

Apple Watch

• Series 10
• New Design
• Largest and most advanced screen, bigger than Ultra. 30% bigger than series 9. Brings the keyboard and more room. Wide angle display with 40% brighter from an angle. Improved refresh with Always On.
• Jet black polished aluminum (miss Jonny Ive’s pronunciation). Rose gold and silver also available.
• Thinnest Apple Watch. Speaker is 30% smaller with same performance and now can play directly from the watch, no AirPods required. Antenna integrated into the housing [sounds like iPhone 4].
• Improved charging.
• Lighter weight.
• Titanium replaces stainless steel. Big gains in lowering weight.
• S10 chip: 4 core Neural engine
• Brings Translate App to the Watch.
• Health: Sleep apnea detection.
• Fitness: improved depth and temperature sensors for swimming and snorkeling, Adding Tides app, support for canoe and kayaking workouts, new App for planning boating.
• New Watch Bands.

Apple Watch Ultra 2

• Reviewed existing features [seems like a way to distinguish how different it is from the new Series 10 more than anything else, not a lot of new announcements].
• New finish – Ultra 2 in satin black [nice].

AirPods 4

• Improved fit
• H2 chip: improved audio clarity, Spatial Audio, hands free calls with Yes/No head movements, voice isolation
• Charging case comes with USB-C, smaller case
• Second model brings Active Noise Cancellation from AirPods Pro, Transparency mode, Adaptive Audio, Conversation awareness, wireless charging via Apple Watch and Qi charging, speaker on case for FindMy.

AirPods Max

• New colors
• USB-C
• With iOS 18, personalized audio.

AirPods Pro

• Adding Health: hearing loss (Prevention, Awareness, Assistance). Hearing Protection (on by default): passive and active noice cancellation.
• Hearing Test: clinically valid hearing test using AirPods and iPhone app with results in Health app [interesting they are using the results of these Studies through the Health app to focus on what to add for features and to justify their addition for marketing]
• Hearing aid. Adjusts to your hearing profile for use in other apps.

iPhone

• Aluminum case
• New colors
• iPhone 16 screen size 6.1 and iPhone plus 6.7
• Action button
• Camera control: can slide on action button to adjust settings
• A18 (two jumps up from A16 Bionic): 2x fast for machine learning, 17% more system memory bandwidth, 3 nm second gen tech, 6 core CPU (2 performance, 4 efficiency cores), 30% faster than the iPhone 15, more energy efficient using 30% less power, faster than completion and even PCs.
• 5-core GPU: 40% faster than iPhone 15, 35% less power.
• All of this for AI enhancements and focus: [Craig!] Recap of AI features on iPhone. Adding Visual Intelligence using the Action Button with a click and hold the AI will identify information on camera, can integrate with 3rd party integrations like Google shopping or ChatGPT help with homework assignments.
• Camera Control – landscape or portrait, clicking launches camera, clicking again will snap a shot, click and hold with start a quick video capture, pressure sensitive with various controls that can be adjusted by sliding your finger up and down the control, third party integrations also.
• Camera: 48 megapixel, improvements in computation photography to create combined photos from high MP and low MP to get a great compromise image Fusion Camera, 4K video, Ultrawide camera with autofocus, 2.6x more light, Macro photography, special capture for stereoscopic captures and Vision Pro. Audio capture improved such as removing wind and focusing on voice. [I don’t remember them ever doing a camera slide on just those features].
• Photos app with customizations and redesign.
• Gaming: centralized the chip placement, reorganized the rest of the chips accordingly, new thermal improvements, ray tracing. AAA games: Residential Evil and Assassins Creed, introducing Honor of Kinds World.
• Battery life: enlarged battery and improved intelligence.
• In iOS 18, 911 shared view, satellite connectivity.
• Prices are iPhone $799 and iPhone Plus $899.

iPhone Pro

• Screen size iPhone Pro 6.3 iPhone Pro Max 6.9 by reducing the bezel
• ProMotion
• Always on
• Titanium case
• New Colors
• A18 Pro chip: 3 nm second gen tech, first to use these transistors, 16-core neural engine.
• 6-core GPU 20% faster than A17 Pro, 2x faster ray tracing
• Photography: Fusion camera 48 MP, no shutter delay, Ultra Wide 48 MP camera with autofocus and macro shots, 5x telephoto lens, Camera Control, Photographic Styles add filters with customization and can customize after capture as well.
• Video: 4K 120 frames per second for improved slow motion and in Cinematic Mode
• Audio: 4 mics, special audio capture during video recording, Audio Mix separates audio tracks during capture based on standard/in frame/studio/cinematic which can separate voices from background audio vs those off screen talking in background.
• Voice memos: Improvements for song recording ideas, can add additional tracks to sing along to and then remove for just getting the voice track.
• The Weekend demo of the music video making of with iPhone Pro 16..
• Mag Safe cases and charger with Qi 2 support.